What we do.

Since 2013 Pinnacle Automotive Hospitality® has been the premier automotive hospitality provider for new car dealerships. Finally there is a company that provides high quality dealership staffing and campus wide logistics management! We focus on creating strategies that elevate the customer experience using our proven solutions to increase loyalty and revenue.

We offer a full spectrum of automotive hospitality services to help your dealership sell vehicles faster and at a higher profit. Our comprehensive list of services make us an industry leader. We’re able to develop custom solutions that will solve problems unique to your dealership or automotive group.


We provide the most specialized and sophisticated hospitality service training.

The most significant difference between other providers and Pinnacle Automotive Hospitality® is our focus and dedication to our people. We emphasize their importance to the organization and build them into highly specialized, highly compassionate automotive hospitality providers at your dealership.

The selection process is highly stringent, and finds the applicants that best fit the position using their natural talents. This tool is for both selection and developmental purposes. This highly scientific process is proven to identify the right candidates with superb accuracy that will positively impact your service drive customers.

We proudly serve these world-renowned brands:

Our Values.

Our most important asset is our team of Ladies and Gentlemen. We will always foster diversity, respect, honesty and a commitment to their quality of life, which will maximize their talent, and deliver to our guests the passion for exceptional service that we have promised to instill.


We pride ourselves on hiring leaders and giving our team members the ability to succeed.


We’re passionate about delivering exceptional customer experiences to our dealership partners.


We uphold the highest standards of ethics and strive to be the most trusted hospitality organization.


We set high standards and are proud of our superior services we provide to every guest we interact with.

Meet the Team.

Mark Norwicz

Chief Executive Officer

Rick Sorrells

Chief Operating Officer

Mark Rudyak

Senior Vice President, Operations

Derek Cunard

Chief People Officer

Kenneth Chodnicki

Chief Commercial Officer

Jason Hamilton

Vice President, Business Development

Marie Limmer

Vice President, Finance

Randy Santellana

Director, Marketing and Communications

Alex Pizarro

Director, New Site Operations

Trish Sorrells


Mindy Buntin

People Services Specialist


Want to be a part
of our team?

We specialize in automotive careers, and the talented individuals that fill them!

Get customized solutions!

Raise CSI scores. Reduce overhead. Free up management.