Who We Are


A New Standard in Service Excellence

Welcome to Pinnacle Automotive Hospitality. Finally, there are porter services that deliver more than just the basics. Dealerships realize that more than ever, legendary service is paramount to maximizing their compensation for each sale, as well as retaining that customer for future new car sales.

Savvy GM’s and Service Managers realize that contracting out to real experts will not only reduce their overhead costs, but also allow them more time to focus on their expertise; sales and service.

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What We Do

By contracting your service department porters to us, your dealership will benefit from a specialized culture of guest service and operational expertise that dramatically improves your overall customer satisfaction, reduces your overhead costs, and eliminates the management burdens from your in house team.

Once our Ambassadors have provided a memorable welcome and check-in, a warm escort and introduction to the service advisor engages the guest and sets the stage for a legendary experience.

We provide all of the amenities that make your Service drive a smoothly run operation such as offering your guests assistance with programming electronics, quick fixes such as light bulbs and wiper blades, tire pressure checks and Bluetooth setup.

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The Benefits

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ROI Impact

Less overhead allows your team to fine tune their expertise on tasks that maintain the daily focus of the business. Pinnacle Automotive Hospitality will oversee and manage all aspects of the porter service and any other related areas based on your wishes. One simple hourly rate covers all costs pertaining to the operation such as:

$10,000,000.00 commercial liability insurance coverage Training Signage and equipment Claims Recruiting and hiring
All payroll costs, including salary, hourly, and workers compensation National criminal background checks and semi annual MVR checks All Federal, state and local taxes Technology software, installation, and maintenance

“89% of customers that keep service at the same dealership will likely buy another vehicle from that dealership.”

-J.D. Power SSI Survey

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Our Pledge

The Pledge

At Pinnacle Automotive Hospitality, providing legendary service to our guests is our highest mission. We pledge to make every interaction with our guests a warm and memorable experience by providing care and comfort with the finest in personal service.

Our Motto

At Pinnacle Automotive Hospitality, “We are a team of Ladies and Gentlemen serving our Guests with warmth and passion.”

Our Values

Our most important asset is our team of Ladies and Gentlemen. We will always foster diversity, respect, honesty and a commitment to their quality of life, which will maximize their talent, and deliver to our guests the passion for exceptional service that we have promised to instill.

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Executive Bio

Michael Malatin

President & CEO, Pinnacle Automotive Hospitality

Michael Malatin, President and CEO, Pinnacle Automotive Hospitality

Michael D. Malatin is the president and chief executive officer of Pinnacle Automotive Hospitality Services, Inc., a leader in dealership porter services.

Mr. Malatin founded Pinnacle Automotive to innovate and raise the bar on what auto dealerships should demand from their porter service provider.

As the founder and former CEO of Healthcare Parking Systems of America, Inc. Mr. Malatin developed the nation’s largest parking management company dedicated strictly to hospitals and health centers. His idea was simple: provide a crisp image that hospitals would want at their front door, boast to them his undying dedication to only their industry, and promise legendary service that would have patients feel as though they were at a five star hotel.

Mr. Malatin’s vision single-handedly transformed the hospital parking landscape from an unsophisticated platform focused solely on the cars parked, to a highly important touch point to enhance patient satisfaction. In 2007, Mr. Malatin sold the company to ABM Industries (NYSE: ABM). He had taken HPSA to 280 hospitals in 33 states with over 5,000 employees coast to coast and revenues in excess of $48M. Mr. Malatin remained President of HPSA, a subsidiary of Ampco System Parking, until his departure in 2011.

A New Revolution

Based on his passion for service excellence and recognizing that a similar need existed outside of healthcare, Mr. Malatin decided to take on the challenge once again, this time to impact a new industry: Dealership Porter Services. Today his mission is to elevate the existing service standards of the automotive dealership industry to an entirely new level and Pinnacle Automotive Hospitality was developed to do just that. Mr. Malatin has carefully crafted a team of hospitality and service experts, while tapping the resources of the Ritz Carlton Leadership Center as well as Talent Plus to develop a completely unparalleled services offering never before seen in the dealer porter market. Combined with state of the art technology, Pinnacle Automotive Hospitality is changing the landscape of automotive porter service delivery to clients nationwide.

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